ExxonMobil’s sheer size and complexity makes it challenging for the IT team to drive balanced conversations with their business stakeholders. IT must help the businesses they support identify unique technology investments to help EM win in the marketplace. To enable a new conversation inside IT and with their customers, the team focused on providing IT base services TCO and translating this into business processes / capabilities. Today, 14 tower owners are actively using the TBM framework to manage costs, compare themselves against benchmarks, and balance cost and performance. Project managers are able to see the return on investment for the projects they run. By combining data driven analysis with tower insights, the TBM framework was able to generate efficiencies across towers and change the conversation internally within IT to be more balanced.